Archive for the ‘AudioBook Summaries’ Category

-Denis Waitley

The cause of disease is closely linked to how individuals react to life. The link between stressful life changes expect and anxiety and health changes, seems to be associated with the body’s immune system, which makes anti-bodies to fight germs, stress may cause you to stop producing anti-bodies. In other words if you think you’re sick, you are.

Winners are more aware, they display a positive self-awareness. They are turned on naturally.

Positive self-control:

  1. Take the blame and the credit for your position in life honestly and openly.
  2. Use the volition of “I’ve decided to,” instead of “I have to.” Use “I’m more comfortable doing this” than “I’m afraid to do that.”
  3. Carry the motto: “My rewards in life will reflect my service and contribution.”
  4. Learn how to relax mentally and physically.
  5. Set specific times each week/day to initiate action letters/calls on your behalf.
  6. Carry the motto TNT, today not tomorrow.
  7. Create your own best horoscope on paper.
  8. For the next 30 days do all out in your current job.
  9. Invest in your own Knowledge and skill development.
  10. Set your alarm half an hour early and leave it at the earliest settings.

Learn to be relaxed and friendly, no matter how much pressure you’re under, even if you have to fake it. Courage is a learned habit.

Rather than focusing/fearing the possibility of failure, focus on the possibility of success, and you will be subconsciously motivated to succeed.

Replace fear motivation with desire motivation.


Never Eat Alone

Posted: March 26, 2010 in AudioBook Summaries

-Keith Ferrazzi

Your best customers are the ones you already have

Rules to follow when calling an important person

  1. Convey credibility by mentioning a familiar person
  2. State your value proposition
  3. Import urgency and convenience
  4. Be prepared to offer a compromise that secures a definite follow-up at a minimum.

Draft off a reference – establish trust and credibility

State your value

Talk a little, say a lot

A network is like a muscle, the more you work it, the bigger it gets.

15 minutes and a cup of coffee is a great quick, out of the office way to meet someone new

Conferences, invite someone to join you with a hobby.

Quick breakfast, lunch or dinner before or after work, theres nothing like food to break the ice.

Invite someone to a special event, e.g. movie.

Entertaining at home (dinner parties), invite 1 or 2 people you don’t know well.

Learnt o touch people, shake hands, touch on shoulder etc.

Remember peoples names, don’t criticize.

How much you give to the people you come in contact with determines how much you will receive in return.

Dinner Parties:

  1. Create a theme.
  2. Use invitations, get invites out early.
  3. Don’t be a kitchen slave, hire a caterer, cook beforehand, or get take outs. Keep it simple, one large dish example. Have lots of alcohol.
  4. Create atmosphere.


-Mark Victor Hansen & Robert G. Allen

Wow: The Wheel of Wealth Questions

  1. Enlighten it. How can we enlighten this in the most unique way?
  2. Infinity it. How can we residualize this?
  3. Multiple stream it. How can we create additional streams of income from this?
  4. Combine it. How can we combine this with something else?
  5. Plus it. What can we add to this?
  6. Subtract it. What can we subtract from this?
  7. Multiply it. How can we multiply this?
  8. Exponentialize it. How can we make this grow exponentially?
  9. Divide it. How can we divide this?
  10. Minimize it. How can we make it smaller?
  11. Maximize it. How can we make it larger?
  12. Focus it. How can we focus this?
  13. Trend it. How can we attach this to a trend?
  14. Time it. How can we improve the timing of this?
  15. Rabbit it. How can we speed this up?
  16. Turtle it. How can we slow this down?
  17. Undo it. How can we undo/reverse parts of this?
  18. Connect it. How can we connect this to something else?
  19. Sex it. How can we redesign this to appeal to gender?
  20. Yin/Yang it. How can we attract its opposite?
  21. Recycle it. How can we make this more “planet-friendly”?

Wealth Codes:

Code One: The Destiny Code
The Destiny Code is finding your unique place in the universe.

Code Two: The Prism Code
The Prism Code is the vehicle you use to navigate down your destiny path.

Code Three: The Angel Code
The Angel Code is the team you’ll use to help you fulfil your destiny.

Code Four: The Star Code
The Star Code is treating your customers like they are stars.

Each code is essential to your success, not all need to be cracked at once or in any order.


Think & Grow Rich

Posted: March 14, 2010 in AudioBook Summaries

-Napoleon Hill

There’s no such thing as something for nothing.
Failures are just practice shots, often success comes right after failure. Most people give up after failing.

If you have subconscious faith in something, e.g. when the doctor says you are going to die, if you truly believe you’re not going to die you have a better chance of living.

If you think you are beaten, you are.
If you think you dare not, you don’t.
If you like to win, but think you can’t, it is almost certain you wont.
If you think you will lose, you are lost.
If you think you are outclassed, you are.

Its all in the state of mind, you’ve got to think high to rise.
You’ve got to be sure of yourself before you can ever win a prize.
The man who wins is the man who thinks he can.
Temporary defeat is not failure.
A quitter never wins and a winner never quits.

There are two types of people, leaders and followers.

If you fail to plan, you plan to fail.
Know what you want and you will generally get it.
Lack of persistence is the main cause of failure. To succeed you need effort and desire.
Without persistence you’ll be defeated before you even start.



Posted: March 2, 2010 in AudioBook Summaries

-Malcolm Gladwell

In sport, people born right after the cut off date are more likely to become professional, than someone born before the cut off. Because when they are kids they god picked for the top teams because they were slightly older and therefore better than the younger players of the same year group. Once the kids are in a good team they try harder and then end up actually being better players anyway.

It takes 10,000 hours to master something completely.

Practice isn’t the thing you do once you’re good, it’s the thing you do that makes you good.

If you annoy someone by calling them names for example, they will be more likely to have a fight with someone because they’re angry.

Success accumulates out of advantages from forbearers.

Asians are better at maths because their numbers are easier to understand than English, and so they can do addition in their heads much easier. Thirteen plus twenty six for example, would be read one three plus two six, making it much easier to add the numbers together in your head, to get three nine, or thirty nine. They can also learn to count at an earlier age because the numbers are simple, and easier to understand.

Successful people aren’t destine to become successful. The time you’re born in, and the opportunities you take are what make you successful. Bill Gates for example wouldn’t have ended up owning Microsoft, and becoming an expert on computers if he had been born at a different time. Because when he was 13 years old he had access to computers whereas most kids in the world in his time wouldn’t have. So he had the advantages of having a computer, and becoming an expert at a young age.


The Tipping Point

Posted: February 17, 2010 in AudioBook Summaries

-Malcolm Gladwell

The time when everything changes is the tipping point.
The tipping point is the point of critical mass.
If only one person hears or sees something bad happen, like a fire for example, they are more likely to report it than if a group of people hear or see it, because they think someone else will report it, or that it is not important because nobody else has reported it.

I did the acquaintance test and failed, the test was how many surnames I recognised out of around 200 read out, each time I heard a name of someone I knew, I marked down a point. At the end of it I realised most teenagers scored an average of around 20 points, where as I only noted down 17.

Acquaintances are more likely to know something you don’t, and will recommend you for something more often than your friends will. This is because friends usually work or live near you, and will most likely know and like similar things and people as you do.

Mavens help people and are knowledgeable, they share and trade what they know, and they don’t try and persuade people, they just tell people how something is, and let people persuade themselves.

An advert must be seen 6 times before it is remembered.

Stickiness of something is what you remember about it, with ads for example you might remember the ad, but not what the product is, this means the ad was sticky, but what they’re selling is not.

When places are damaged, graffitied or broken, people who usually wouldn’t commit crimes, would be more inclined to break the law, just because of the surroundings. If some people are cheating at something, other people will start cheating at it as well.
It is easier to be a better person in a clean place, than it is to be a good person in a place that is littered and graffitied. If you clean up the graffiti and damages, the people that usually commit the crimes will stop, because the surroundings that had caused them to do the crimes have gone.

In groups larger than 150 people, it is too hard for people to get to know each other in the group, and they become strangers to each other. In smaller groups people are closer. Larger groups don’t have as much in common. People in groups larger than 150 people tend to form smaller groups inside the group.

When someone does something, they subconsciously give permission to others to do the same thing. For example if someone J-walks while you’re waiting for the light to cross the road, you will be likely to J-walk yourself.

Children don’t get their personality from their parents, they get it from their genes and peer groups. For example some smokers have a higher tolerance for nicotine than others, and that is why they can handle smoking more than others, and this tolerance is in their genes. So whether their parents are smokers or not the chances of the child becoming a smoker is the same.


Purple Cow

Posted: February 8, 2010 in AudioBook Summaries

-Seth Godin

A purple cow is a product that stands out from similar products.
A remarkable idea is only remarkable the first time people see it, then once they start seeing more of it, and similar products, it becomes regular, and a new remarkable idea must be created.
Most people wait till a leader breaks away with a good idea, then they follow the leader, so that there is no risk, like a flock of birds: the leader has all the wind resistance while the other birds just follow the leader.
If they follow the wrong idea, they will fail. It’s more risky and hence more difficult to be a leader, as you need a new idea.
Making a safe product is the riskiest thing you can do.
If it doesn’t stand out from the rest of the market, it’s not going to be as successful as a product that stands out from other products.
Irregular products stand out from regular products.
The opposite of remarkable is very good.
No one talks about how the airline got you to your destination, because that’s what you expect from them. People talk about the airline that gives you free food, or bumps you up a class.
Having a ‘purple cow’ product is what makes people choose your product over similar ones, because they want the free item or service that other products do not include.


Free Prize Inside

Posted: January 29, 2010 in AudioBook Summaries

-Seith Godin

People buy products with free products included, and people end up buying their product just for the free prize inside.
A product that carries a service or a prize is a purple cow.
Newspapers without comics/pictures would be less popular than one with, although people buy the Newspaper for the news, not the pictures.
Buy what you want, not what you need.
No free prize lasts forever.
A purple cow is something that stands out from similar products, such as one with a free-prize inside.
People who are highly paid, work harder than people with the same job, getting paid less.
Positive thinking doesn’t create time.
Projects don’t happen without champions.
Focus on the high leverage projects you have to champion.
You’re not perfect; you have to search for your free prize.
The more people you share your idea with, the more likely it is to become real.
Brainstorming is used to quiet the mind, to allow the ideas to surface.
A free prize makes a product look remarkable.
Products sell best in places they don’t belong.


The 4-Hour Work Week

Posted: January 29, 2010 in AudioBook Summaries

-Timothy Ferriss

People do not want to be millionaires, they only want to live the lifestyle that millions bring.
The ability to live like a millionaire is different to being a millionaire.
Changing the status quo is different to being stupid.
Different is better when it’s more effective.
Don’t follow a model that doesn’t work, if you can make something go faster, and get more done, why not do it.
Doing the uncommon within the rules is not cheating
Doing less is not laziness,
Too much of something is bad.
Money alone is not the solution, you also need to be able to live happily.
The timing is never right to do something, the world isn’t going to stop so you can do something, so you’d might as well do it now.
D-efinition, E-limination, A-utomation, L-iberation (DEAL).
What we fear most is usually what we must do.
It is harder to do the realistic than to do the unrealistic, because everyone thinks they will never get the unrealistic, and so will aim for the mediocre, making the unrealistic easier, because there are less people trying to do it.
Something unimportant done well doesn’t make it important, and lots of time doesn’t make a task important.
The end product of a shorter deadline is of equal or higher quality than a later deadline, due to greater focus.
More is not better, not finishing something is often 10 times better than finishing it, If a movie is bad half way through just walk out, you don’t have to finish something, unless a boss is demanding it.
Reading faster: Start reading a line from the third word, and end a line by finishing on the third to last line, as your peripheral vision can read the other words at the start and end of the line. Use your finger or a pen to keep track of which line you’re on.
When asking your boss something, end with is that reasonable? It’s hard for people to say something is unreasonable.
Profit is only profitable to the extent that you can use it.
Use Evernote to so you don’t need to have browser favourites, or lots of different tabs open, and to organize your notes digitally.
Eliminate before you delegate.
Creating demand is hard, filling demand is easy. Don’t create a product and then seek someone to sell it to, find a market, define your customers, and then develop your product.
It is better to be a big fish in a small pond, than a small fish in a big pond. Meaning your business should target a small, defined group, rather than a larger group, as it is harder to advertise and there are more competitors.
If everyone is your customer, no one is your customer.
Don’t ask people if they ‘would’ buy your product, ask them ‘to’ buy your product, because people will say they would buy it, but when asked to actually buy it they may not. So this gives you a more accurate idea of how popular your product is. – gain remote access of your work or home files from any computer, this is handy if you’re at work and leave something important on your home computer, and need it right then, or vice versa.
Life exists to be enjoyed.
Yes must be answered to the following two questions to make a question good:

  1. Have I decided on a single meaning for each term in this question?
  2. Can the answer to this question be acted upon to improve things?

What you don’t do determines what you can do.
Nine what not to do’s:

  1. Do not answer calls from unrecognised phone numbers.
  2. Do not email first thing in the morning or last thing at night, wait until at least 10:00 am.
  3. Do not agree on meetings with no clear agenda or end time, or that last more than 30 minutes.
  4. Do not let people ramble, no ‘how’s it going?’ etc.
  5. Do not check email constantly.
  6. Do not over communicate with low profit, high maintenance customers.
  7. Do not work more to fix overwhelmingness.
  8. Do not carry a cellphone 24/7, take a day off.
  9. Do not expect work to fill a void that work relationships and activities should.


Getting Things Done

Posted: January 12, 2010 in AudioBook Summaries

-David Allen

He mentions 2 basic questions: what’s the successful outcome? What’s the next action?
He also states that there are 5 phases of work:

  1. Collect all the stuff (notes) that has work embedded in it.
  2. Process those notes, go through and pick out the relevant parts.
  3. Organise the results (categorize, keep lists, folders, digital organisers etc).
  4. Keep it current, don’t leave it too long; take time to read through, debrief, and get it done.
  5. How do you decide, how do you make your choices; plan effectively.

Work is an art. It is also a martial art, because you have to deal effectively, and deal with surprise.
Your strongest areas of growth are not in the good times.
How fast can you think of an outcome to a new situation, sit down and think how you will get it done.
Power is in keeping calm.
If you think “where did the time go” It means you’ve have a productive day.
Changing direction when you’re balanced in easier than changing direction when you’re not balanced, which I guess means if you’re doing one thing, it’s best to get balanced with that before you start doing another thing.

If you are truly focusing on only one thing, your mind is practically empty, because your only objective is to get that thing done. Neat and organised are not the same thing.
The only 4 things that belong in your life permanently: supplies, reference material, decoration and equipment.
How much can you hold in your short term memory? Like a computers RAM, if you’re trying to remember many things at once, you will overload.
Get everything you need to do down on paper. There is always more to do than you can do

Have an in-basket, at home and at work, so notes and appointments etc are not lost.
Use small note papers because they’re easier to carry and use.
Process the notes, so collection is clean.

Email people sitting right next to you, instead of talking directly to them. So you do not distract them from their workflow, and they can check the email when they’re ready.

Keyboard shortcuts are 4 times faster than using the mouse.
Typing at 50wpm will speed up your work.
Put day specific things on your calendar, to show that it cannot be done tomorrow. Under to-do space, not time specific.

There are only two problems in life:

  1. You know what you want, but you don’t know how to get it.
    –  Make it up
  2. You  don’t know what u want.
    – Make it happen

If you think of something you need to remember, but can’t write it down, instead of trying to remember the thing, just think of somewhere, and associate that place to the thing you need to remember, so when you’re in that place you’ll feel like there’s something you needed to remember, and you’ll think of it.

It’s not about the data not being available, it’s about you not being available to the data.