The Tipping Point

Posted: February 17, 2010 in AudioBook Summaries

-Malcolm Gladwell

SUMMARY:
The time when everything changes is the tipping point.
The tipping point is the point of critical mass.
If only one person hears or sees something bad happen, like a fire for example, they are more likely to report it than if a group of people hear or see it, because they think someone else will report it, or that it is not important because nobody else has reported it.

I did the acquaintance test and failed, the test was how many surnames I recognised out of around 200 read out, each time I heard a name of someone I knew, I marked down a point. At the end of it I realised most teenagers scored an average of around 20 points, where as I only noted down 17.

Acquaintances are more likely to know something you don’t, and will recommend you for something more often than your friends will. This is because friends usually work or live near you, and will most likely know and like similar things and people as you do.

Mavens help people and are knowledgeable, they share and trade what they know, and they don’t try and persuade people, they just tell people how something is, and let people persuade themselves.

An advert must be seen 6 times before it is remembered.

Stickiness of something is what you remember about it, with ads for example you might remember the ad, but not what the product is, this means the ad was sticky, but what they’re selling is not.

When places are damaged, graffitied or broken, people who usually wouldn’t commit crimes, would be more inclined to break the law, just because of the surroundings. If some people are cheating at something, other people will start cheating at it as well.
It is easier to be a better person in a clean place, than it is to be a good person in a place that is littered and graffitied. If you clean up the graffiti and damages, the people that usually commit the crimes will stop, because the surroundings that had caused them to do the crimes have gone.

In groups larger than 150 people, it is too hard for people to get to know each other in the group, and they become strangers to each other. In smaller groups people are closer. Larger groups don’t have as much in common. People in groups larger than 150 people tend to form smaller groups inside the group.

When someone does something, they subconsciously give permission to others to do the same thing. For example if someone J-walks while you’re waiting for the light to cross the road, you will be likely to J-walk yourself.

Children don’t get their personality from their parents, they get it from their genes and peer groups. For example some smokers have a higher tolerance for nicotine than others, and that is why they can handle smoking more than others, and this tolerance is in their genes. So whether their parents are smokers or not the chances of the child becoming a smoker is the same.

-Paul

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